Client
Agency
Role
OKX x McLaren - Future Mode
CAA
Concepting, Design, Artworking, Digital Design and Motion Direction
McLaren Racing and OKX, the Primary Partner of the McLaren Formula 1 Team, have introduced a unique celebration livery for the McLaren MCL36 F1 cars at the 2022 Singapore and Japanese Grands Prix.
The design enhances McLaren’s Fluro Papaya color with neon pink accents and cyberpunk-inspired engine illustrations, symbolizing the emergence of new technologies in the region.
This livery spearheads the "Future Mode" campaign, highlighting the future-focused partnership between McLaren and OKX, both committed to innovation and accessibility.
The design enhances McLaren’s Fluro Papaya color with neon pink accents and cyberpunk-inspired engine illustrations, symbolizing the emergence of new technologies in the region.
This livery spearheads the "Future Mode" campaign, highlighting the future-focused partnership between McLaren and OKX, both committed to innovation and accessibility.
Credits
Creative Directors : Simon Dunn and Stuart Coaten
Creative : Ross Dexter
Production : McLaren Racing
Creative : Ross Dexter
Production : McLaren Racing