Client
Agency
Role
Impact
OKX x MCFC
CAA
Concepting, Design, Artworking, Digital Design and Motion Direction
The OKX x MCFC Training Kit Launch 2022 created buzz and excitement around the launch of the new training kit through an engaging video, a striking mural, and a social media campaign.
305 Articles, 249M+ Readership, 97% Positive Sentiment
10.2M+ Social Impressions and 3.64M+ Video Views
305 Articles, 249M+ Readership, 97% Positive Sentiment
10.2M+ Social Impressions and 3.64M+ Video Views
![](https://freight.cargo.site/t/original/i/37d2ef8016be03a97fe32a6f0d7883dfd28072ad7621fa4d43cd7643d315582a/OKX-x-MCFC-Kit-Launch-Intro.jpg)
![](https://freight.cargo.site/t/original/i/a29bb1c4a063f55ed2a3dc89f7b5c3ce6d4abe4162760fdaaac70269e473ef92/OKX-x-MCFC-Kit-Launch-Grid.jpg)
![](https://freight.cargo.site/t/original/i/58ac78def7dfb8b3f1d7cacf46a2fb5de0e44f7d0367eeebb4c0785799eee601/OKX-x-MCFC-Kit-Launch-Slide-9.jpg)
![](https://freight.cargo.site/t/original/i/200338a2434ec4ce3b114bb99d0dc33be6b777c50492e4ce69b3f6e739d7b531/OKX-x-MCFC-Kit-Launch-Grid-2.jpg)
![](https://freight.cargo.site/t/original/i/170b416a7d72804519e642bfab0f4165a3f4978054f225a63fb5d5c0203df948/OKX-x-MCFC-Kit-Launch-Mural-WIP.jpg)
![](https://freight.cargo.site/t/original/i/e7b762099b77bfcfa8cb4d77c4ff3d25cce80a1bcead94986d0022edfae572a1/OKX-x-MCFC-Kit-Launch-Mural.jpg)
![](https://freight.cargo.site/t/original/i/31a83b9f24395dbc7beb554577f6f73fc0df50ddf001e621f704b47dded1313b/OKX-x-MCFC-Kit-Launch-Grid-2.jpg)
![](https://freight.cargo.site/t/original/i/5a9d0c6da3956cb80353ef50a5e6ea7c2694351b960fbb2df653fc395467847b/OKX-x-MCFC-Kit-Launch-Mural-WIP-copy.jpg)
Credits
Creative Directors : Simon Dunn and Stuart Coaten
Creative : Ross Dexter
Production : WING
Murals : Global Street Art
Creative : Ross Dexter
Production : WING
Murals : Global Street Art