Client
Agency
Role
OKX x McLaren - Future Mode
CAA
Design Lead and Motion Consultant
McLaren Racing and OKX, the Primary Partner of the McLaren Formula 1 Team, have introduced a unique celebration livery for the McLaren MCL36 F1 cars at the 2022 Singapore and Japanese Grands Prix.
The design enhances McLaren’s Fluro Papaya color with neon pink accents and cyberpunk-inspired engine illustrations, symbolizing the emergence of new technologies in the region.
This livery spearheads the "Future Mode" campaign, highlighting the future-focused partnership between McLaren and OKX, both committed to innovation and accessibility.
The design enhances McLaren’s Fluro Papaya color with neon pink accents and cyberpunk-inspired engine illustrations, symbolizing the emergence of new technologies in the region.
This livery spearheads the "Future Mode" campaign, highlighting the future-focused partnership between McLaren and OKX, both committed to innovation and accessibility.
![](https://freight.cargo.site/t/original/i/6eb8913a232bde7aecc48b60abace555384fe23b7e389950b12ec1f3c6632088/OKX-x-McLaren-2022Intro.jpg)
![](https://freight.cargo.site/t/original/i/f6008ff8fec8819671b2fb68ee46201aa449d137c82c82afd7912b1b3db310e0/McL-OKX_Takeover-Concepts_v2_0607224_Page_2-copy-WL2.jpg)
![](https://freight.cargo.site/t/original/i/83cee654d5eaac2cd8d60c2a1ae8908adc7f5a9631a380531b48698cb5a51e08/McL-OKX_Takeover-Concepts_v2_0607224_Page_2.jpg)
![](https://freight.cargo.site/t/original/i/793e6e4b29db4a7c0031f15f2db254d7dc1ce2e5ece340a0b23d67146c4f8144/McL-.jpg)
![](https://freight.cargo.site/t/original/i/6ac9c1ad5bda8c533ff2c7c528eec833189d7611ae4fc7f21fb96e34e8ee8636/OKX-x-McLaren-2022Grid-2_1.jpg)
![](https://freight.cargo.site/t/original/i/0015b6ab861baac2ef009ed1c3110cf1dd9a3fa5e5b4c9045263f463ee5dad0e/McL-2.jpg)
![](https://freight.cargo.site/t/original/i/aa7fee7c0426cff7e1cedeae77d5bef054563c488c3e44920d6e3cf103ca7f1b/OKX-x-McLaren-2022Grid.jpg)
![](https://freight.cargo.site/t/original/i/92204c92de55d68b116ba7901f2a08b87cd01d15814c5c1f8bc159117ebf7d58/McL-5.jpg)
![](https://freight.cargo.site/t/original/i/8056b894cddd894c93bd2cd5b0507d80c93758d494d1d438dd11d9bcf136c6b7/McL-7.jpg)
Credits
Creative Directors : Simon Dunn and Stuart Coaten
Creative : Ross Dexter
Design: Thomas Hartley
Production : McLaren Racing
Creative : Ross Dexter
Design: Thomas Hartley
Production : McLaren Racing