Client
Agency
Role
adidas originals
Studio A x OLIVER
Concepting, Design, Motion Design and Video Editing
Studio A required a Global Stan Smith always-on modular toolkit, providing a consistent creative aesthetic and strong communication message, across all touchpoints, to be adaptable enough to be picked up by any country, at any time, and launch.
A concept based around going back to basics just as the Stan Smith silhouette does.
Using a staple of design - The Grid System with subtle nods to the shoes environmental strides forward. Use of the green that hints to the tennis history as well as the future.
A concept based around going back to basics just as the Stan Smith silhouette does.
Using a staple of design - The Grid System with subtle nods to the shoes environmental strides forward. Use of the green that hints to the tennis history as well as the future.
Credits
Creative Director : Joao Magalhaes
Copywriter : Octavia Welby
Copywriter : Octavia Welby